Marcio
Cavalcanti

• Collaborate cross-functionally with Global Events, Revenue Management, and Airport Operations to support air logistics for VIP Hospitality Guests at Delta's flagship events — managing seat inventory, coordinating preferred routes, and monitoring travel in real time; developed an innovative data consolidation system that unified multiple workflows into a single automated reporting tool, giving stakeholders real-time visibility to make faster, better-informed decisions.
• Partner with field sales teams to monitor VIP customer travel across Delta's global network, proactively managing their experience through delays, cancellations, and irregular operations.
• Provide policy and procedure consulting for managed accounts across North America, Latin America, Caribbean, Canada, and the UK — developed a structured reference guide for LAC accounts that aligns Delta's policies with regional regulations, ensuring consistent, brand-aligned communication that protects both the customer relationship and Delta's interests.
• Audit and process Unused Ticket Transfers (UTT) for managed key accounts, ensuring accuracy and agility — bringing a continuous improvement mindset and innovative approaches that drive efficiency across the program.

• Played a founding role in Grupo Ubique — now Brazil's #1 diplomat prep course — developing the brand identity, cinematic content standards, and social media strategy that scaled the lead diplomat's personal account from 200 to 30K followers and institutional accounts from zero to 20K.
• Built and managed long-term client relationships with government-funded nonprofits, developing marketing initiatives that directly supported revenue growth — one account grew from approximately $500K to over $2M in annual state funding over three years, reflecting the compounding impact of strategic, well-executed programs.
• Led marketing and digital strategy projects across branding, content, and automation — helping clients improve visibility, audience engagement, and operational effectiveness.
• Managed full-funnel client engagement using HubSpot CRM, Mailchimp, and Constant Contact for lifecycle email strategy, Formstack and Typeform for registration and data capture, and mobile app platforms for content management — including producing a fully digital conference experience on vFairs during COVID, delivering cohesive, multi-channel experiences end to end.
• Embedded with client leadership teams as a trusted strategic partner — participating in planning sessions to align marketing direction with business goals and long-term growth opportunities.

• Built and scaled a multidisciplinary creative team by tripling volunteer capacity through intentional relationship building and mentorship — developing talent across photography, videography, graphic design, and copywriting within a multi-city, multi-country organization.
• Produced large-scale live events for thousands of attendees, overseeing creative direction, experiential design, and production logistics — including immersive themed experiences, high-profile guest activations, and original promotional content that drove audience growth of approximately 80% across platforms.
• Directed and produced video content across multiple formats including live weekly broadcasts and original series — managing cross-functional crews spanning audio engineering, lighting, and live production.
• Developed a mobile app that replaced 20,000+ printed programs with a fully digital, interactive experience — demonstrating an early instinct for using technology to modernize operations and reduce costs at scale.
• Co-led creative think tanks responsible for conceiving and executing high-concept event experiences — bringing bold, innovative ideas from concept to execution within complex logistical environments.

Before specializing in marketing and commercial strategy, I built a deliberately broad professional foundation — managing retail operations and inventory, handling billing systems for a telecommunications company, and working in procurement for computer hardware. I developed international account management experience with an agricultural export company, navigating freight logistics and import/export documentation across global markets. Additional roles in graphic design, photography, and currency exchange gave me early exposure to creative production, visual communication, and financial operations — a range that continues to inform how I approach complex, cross-functional challenges today.

Contributor to Futura Press, Brazil's largest independent photo agency — with work distributed to and published by major outlets including Globo.com, UOL, and Metro UK, reaching audiences across South America and Europe through coverage of high-profile international sports events.

Wedding photography work featured in multiple print editions of The Knot, one of the most widely read wedding publications in the United States.

Work published across multiple internationally recognized wedding blogs and editorial platforms, reflecting a consistent standard of visual storytelling recognized by curated publishing voices in the industry.

Creative and event productions earned editorial coverage across regional and national outlets, reflecting the studio's professional production standards and cultural reach.

• Jet Drag — American Cancer Society · Participant in Delta's signature annual fundraiser, where thousands of employees pull a 255,000-lb Boeing 757 to raise funds for cancer research in partnership with the American Cancer Society.
• Camp Twin Lakes · Volunteer with Delta's partnership with Camp Twin Lakes, providing life-changing camp experiences for children facing serious illnesses and life challenges across Georgia.
• GSS Employee Advisory Board — Communications Chair · Leading internal communications and People's Initiative (DE&I) efforts within Global Sales Solutions, including video production and editorial content.
• Global Sales PACT — Communications Lead · Two-year tenure driving internal engagement, communications strategy, and content initiatives across the Global Sales organization.

• Substance Abuse & Suicide Prevention · Supported nonprofit clients dedicated to drug, alcohol, and suicide prevention — contributing to community education events that trained advocates to engage with legislators and secure government-funded initiatives.

• Flip Us A Bird · Hands-on contributor and visual storyteller for an annual Thanksgiving drive feeding 800+ families across Florida and New York.
• Hurricane Irma Relief · Negotiated exclusive access to the devastated Florida Keys — alongside Red Cross and National Guard — to produce a fundraising documentary capturing the stories of impacted families and communities.
• City Year Miami · Official visual storyteller for the Miami chapter of City Year, an AmeriCorps organization supporting students in under-resourced schools — always putting the camera down to serve alongside the team.